As car subscription adoption heats up among dealers, and consumers begin to recognize its availability and value, the category itself requires some definition. The reality is that the programs out there are actually quite different from one another.

 Bill Wittenmyer shares the difference between super workers and supervisors in this week’s episode of Witt’s Wise Words. To read the full article, click here: https://www.elead-crm.com/automotive-leadership/7-coaching-tips-for-high-pe

This question was posed by a great dealer friend of mine, Todd Caputo from Sun Chevrolet the other day. Are dealers spending so much money and time on technology, implementation and the management of all these tools that it is distracting them from t

Bill Wittenmyer shares what the most important (or overlooked) task in a dealership is and why in this edition of Freebie Friday. Read the full blog article here: http://bit.ly/2IfwEx2

Just one month into 2019, and we’ve already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014. According to Bloomberg, the decreased demand for sedans accompanied with

At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon. Don’t worry about Amazon pursuing automotive retail–think expensive land and expensive cattle (aka cars). As far as the desire to pursue

Bill Wittenmyer shares why retail automotive staff should take steps to ensure that they don’t get afflicted with this disease in this week’s episode of Witt’s Wise Words.

As the automotive marketing industry grows and becomes more and more competitive, we (as an industry) have to take a step back and examine how we’re approaching our monthly goals and sales objectives.  The idea of “hustle hustle hustle,