Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and buildin

We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way that you treat each customer, and the way that you communicate your value, that matters most. Every day, tens of thousands of conversatio

More than 80 percent of consumers say they want to complete one or more steps of the purchase process online, yet many dealers are dragging their feet when it comes to implementing digital retailing solutions. Their primary concerns include: Losing c

In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally Bank’s 2019 TIME Dealer of the Year. John started in the car business as a teenager changing oil for Bob Motl Chevrolet,

Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end of the month? Asking how this happened is like asking which came first, the chicken or the egg. For sales teams and managers, the end-of-the-month crunch

By John Sevier, CEO, Dealer Advantage BDC We’ve all heard the most common arguments both for and against dedicated Internet Departments – no need to rehash stale arguments here. The truth is, our customers are demanding our full attention and it

 Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores.

Bill Wittenmyer shares tips on how dealership personnel can stay motivated in this edition of Freebie Friday.

It’s not my fault – but it IS my responsibility to fix it! This attitude has served me very well in my career. All too often we get wrapped up in the finger pointing when in reality all the customer cares about is “Who’s going to fix