Infographic from Entrepreneur on giving your customers exactly what they want. Your business lives and dies by its customers. And you don’t have a whole lot of room for error when it comes to taking care of them. It takes a dozen positive experienc

A 10 day guide to Google Panda, according to Search Engine Watch. Google’s Distinguished Engineer Matt Cutts recently clarified that Panda updates are still going out every month; Google won’t tell you about it (although, Google did just

Last year was the year of the mid-size sedan. With five of the top seven automakers in the U.S. introducing fresh redesigns, America’s most popular auto segment became even bigger. Overall in 2012, mid-size car sales were 22 percent higher than the

How to improve your skills as a salesperson, according to Cox Blue. As an entrepreneur, you likely have a wide variety of tasks to deal with on a daily basis. You’re forced to handle every element of managing your small business, ranging from recru

Are you making customers or making money? The correct answer, of course, is “yes.” Obviously, you can’t make money without customers; yet simply having a large customer base won’t automatically make you any money. One west coast dealer summed

In mid-1995, AOL and Prodigy were launching what most believe was the first foray into providing automotive purchase and product review data to the public via what we now know as the Internet. The Internet has become such a way of life today for ever

It’s never been easier to “get into the game” of marketing your dealership online. But if everyone’s doing it, why aren’t you seeing a significant increase in phone calls and sales activity? That’s because not all dealerships are doing it

How to bridge the gap between online and offline sales, from Search Engine Watch. SEM managers face a daunting challenge: marrying online and offline marketing initiatives. I’ve worked with numerous companies that utilize PPC to initiate a conv

“We’re making more net profit in a month now than we used to make in an entire year. That speaks to two things…how bad we were before and how good we are now.” This quote comes from Paul Lynch, the general sales manager at DePaula Chevrolet,