Buyer beware of SEO packages, according to Search Engine Watch. All too often, I have new clients share the “strategy” their previous SEO company/consultant had suggested (or worse – implemented) and it’s some sort of a package de

Hot tips to boost mobile ad engagement, from iMediaConnection. Advertisers are projected to spend $3.2 billion this year on local mobile advertising, more than twice what they spent in 2012 ($1.5 billion), according to Borrell Associates. This is a s

Sales manager to sales leader, according to Customer Think. How does someone in a management function in sales determine whether he/she counts or creates value? In most B2B Sales organizations I know, there is a list of ”top deals”. The kind of d

“Loyd! It’s good to hear from you. I look forward to seeing you next week. I just wanted to speak with you on the phone before our meeting so you can be prepared for our hot topic. We are looking at buying another store.” “OK,” I responded

Orphan Owners = Proven BuyersOrphan Owner: Customers whose salesperson has moved on. This also includes customers whose salesperson is still there, but isn’t staying in touch. Why don’t salespeople contact this group? They don’t know them, cust

In my conversations and travels, I encounter two different types of dealers. The first group often struggles with aged units in their used vehicle inventories, persistent wholesale losses and an as-yet unfulfilled desire to increase their sales volum

Transform text ads into product listing ads using Google spreadsheets, according to Search Engine Watch. Product Listing Ads (PLAs) can be daunting for small advertisers, but you don’t need lots of technology to take advantage of the high quali

Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question is “How do you build a relationship with Millennial shoppers?” According to Kelley Blue Book Market Intelligence, Millennials are less likely t

Marketing ideas for selling cars from azcentral.com. The rise of the Internet has meant a shift in marketing cars. Now, customers walk through the door of a dealership knowing how the cars inside stack up against competitors and have an idea of a rea