Creating the perfect LinkedIn status update, according to Ragan.com. Between Facebook posts, tweets, Pinterest boards, and everything else on your social media plate, you probably don’t spend much time thinking about how to craft the perfect Li

A complete beginners guide to SEO, from iMediaConnection. Search engine optimization (SEO) is complex and potentially confusing — especially because of its ever-changing nature. Today’s relevant strategy or tactic could slip into obscurit

Why your dealership website isn’t showing up in Google, from Stratosphere Studio. Naturally, when you develop a website for your auto dealership, you hope that it will not only explain your services, but that it will also bring you more custome

Getting more customers from your dealership website, according to Stratosphere Studio. For most companies we’ve come across, advertising budgets are limited and it can be a real challenge to determine how to spend those precious marketing dollars.

Recently, I wrote a blog article about Disney’s approach to customer service that was received with much enthusiasm. I’m personally a fan of Disney business practices and strategies and have attended their programs. I also encourage all of my emp

At the 14th Digital Dealer Conference in Orlando, I noted that auto dealers are being out-marketed by locksmiths — on the topic of used autos, no less. I shared a story of a locksmith who had created an infographic on how to buy a used car, whi

During my training seminars all over North America, regardless of whether I am working with Salespeople, Managers or Dealers, one question usually comes up at some time during the program: Why are Customers so defensive? Anyone in this business who h

In today’s Internet driven auto shopping environment and in the future, a dealership’s online sales and marketing strategies will need to constantly evolve in order to attract and retain customers while positively impacting their bottom-line. Dig