Tips on how to prepare for Google’s 2014 algorithm updates, according to Search Engine Watch. It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbir

What you can learn from Google Analytics mobile reports, according to Search Engine Watch. When the Internet was first used in households it was accessed through a cumbersome piece of technology, a desktop computer, and probably viewed on a CRT scree

“You want Loyd to do what? Jim, are you gone-to-the-grape?” asked Dr. Merlot, my friendly yet kooky sidekick, with disbelief. “For the last five years you have been deploying a plan to purchase your dad’s stock and recruit tal

“The most dramatic cost of the lack of leadership is that the market has changed so much and your dealership has changed so little!” On Tuesday August 23, 2011 at 1:51PM, I was sitting with an F&I Manager when the building started shaking and

Today’s marketing isn’t the same as it was yesterday. Simply pushing static information to buyers in a mass market advertising model is no longer sufficient. You must fundamentally shift the ways you engage with customers across online ch

Stop wasting your time, use the 80/20 rule of time management, from Entrepreneur. Small-business owners waste their time on what I call $10 an hour work, like running to get office supplies. Meanwhile, they forgo the activities that earn $1,000 an ho

It’s fair to say the auto retail business has changed more in the past 10 years than in the previous 75 years combined. Much of the change owes to the rise of the Internet and new technologies, which have transformed the way consumers shop for used

Whether you are a Salesperson or Sales Manager, your main goal is to close sales. Everything we do up to that point is all just set-up and preparation, yet so many of us fail when it comes to this final step. In actuality, we fail approximately 75% o

Many tech-savvy dealerships have done an excellent job of establishing dynamic and effective websites. Searchable inventory, current sales promotions, embedded video, clear contact information, directions, maps and other features have made dealer web