Question: In 2014, what will the Nissan Titan, the Mazda6, and the Chevrolet Cruze all have in common? They’ll all be powered by diesel engines! In fact, by the end of 2014, we’ll see 40 light-duty diesels on the market, from full-size pickups to

Lead acquisition 101, from Stratosphere Studio. At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads. Since lead generation is absolutely

Google+ launches social ad, according to Search Engine Watch. Google+ has figured out a new way to monetize its social platform and drive more traffic back to it from across the web, with a promoted posts feature called “+Post.” The concept of +P

10 ways to get more engagement on Facebook, from Ragan.com. Facebook has made a lot of changes over the years, prompting businesses to continue trying to figure out how to get people to see their content and interact with it. You’ve probably lo

Digital marketing is a focus for all dealers as more consumers shop first online. Although most customers are online, the sad truth is: Most dealers don’t need digital marketing. It’s not because there is no value from digital marketing. Rather,

5 practical tips for marketing and sales alignment, from Search Engine Watch. Traditionally, sales and marketing teams do not get along. In most companies, the marketing and sales teams have little to no collaboration and countless misunderstandings.

3 secrets to professional success, according to Ragan.com. The best Christmas gift I could receive is hearing I no longer have to turn off my phone or iPad during takeoff and landing on a plane. Merry Christmas to me! While my flight was preparing fo

5 ways to become data literate in digital marketing, according to Ragan.com. In the 1800s, during the early developmental stages of the steam locomotive, it was commonly believed that train cars would look like stagecoaches. At that time, who would h

Seven ways to energize sales, according to Entrepreneur. In this highly competitive marketplace, it’s vital to keep your marketing campaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist