10 bizarre inbound marketing strategies that actually work, from Business to Community. There’s nothing old in the world of inbound marketing. The internet itself is only around 2 decades old, and the concept of using professional blog posts, socia

Marketing Strategies for achieving business growth, from The Guardian. It’s one thing to have a great product, but it will never be a success unless your potential customers know about it. That’s where marketing comes in. Neil Addley, man

A colleague of mine recently purchased a 2014 Subaru Outback from a local dealer. He ended up using TrueCar to give him confidence in the price he should pay for the new vehicle. I had to ask the obvious question: “Why did you, of all people, use T

Shop success in five (sort of) easy pieces, according to Search Auto Parts. There is no easy path if you are an automotive shop owner in the US but there are some priorities, some key behaviors that will allow you to enjoy and assure success, to be p

The beginning steps of starting your own car dealership in Florida, according to JW Surety Bond. If you have an entrepreneurial spirit and are looking to start your own business, you know for sure that an auto dealership is a perennial favorite that

Building loyalty with social customers, according to Social Media Today. Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments shar

Lessons from the Wolf of Wall Street, according to Harvard Business Review. The debauchery-laden film by Martin Scorsese The Wolf of Wall Street is a prime example of financial corruption, excess, and corporate greed. It’s the rags to riches to rag

In my travels, I am constantly asked, “How should I forecast my department?” It’s a great question and when I begin asking questions, everyone has about the same answer. It’s last year’s figures plus another 6% -10%. Seems to me that a deal

What if your customers were automatically notified the minute their vehicle was completed, after receiving its maintenance? What if they received a promotional message when they updated their address information: “We see that you’ve moved, bu