From The Guardian: How digital is transforming automotive marketing. “Consumers are changing the way they choose their cars,” says Chrissy Totty, head of innovation at BMW’s media planning agency Vizeum. “We researched the con

From Sales Tips 101: Honesty in sales? Being an honest salesperson. Over the course of my sales career I’ve been asked many times if being an honest salesperson pays. Is there really any room for honesty in sales? My answer has always been a firm y

Nissan recalls more than 13,000 Frontier trucks for fire risk, according to Los Angeles Times. Nissan is voluntarily recalling more than 13,000 of its midsize Frontier truck for a potential fire risk, according to a federal safety agency. The Nationa

VIN scam hits car dealers and car buyers, according to StarTribune. Late last year, Pat McCoy received an alarming letter from the Minnesota State Patrol. The 2007 Chevrolet Cobalt he had purchased from a Bloomington dealership four months earlier ma

From QueenCityMedia: Is customer retention more important than customer acquisition? Often times, businesses place too much focus on acquiring new customers rather than nurturing and retaining the clients that they already have. With the ever-rising

The United States of used cars, from The Car Connection. There are more than 250 million used cars on the road in the United States and every year, close to 40 million of those used cars change hands. Used-car sales volumes typically dwarf new-car sa

The most important element for increasing leads and sales, according to Marketing Profs. We’ve witnessed a spate of recent articles proclaiming the “consumerization” of all things business—the consumerization of sales, of IT, and

A secret gem in any car dealership, according to Bryant Surety Bonds, Inc. Let’s face it- everything is smart in 2014. We all own a smartphone, smartwatches are on the rise, even our TVs can do more than you’d expect. Cars are no different. And t

The importance of the up-sell and how to do it, according to Auto Scheduler Advantage. Up-selling on big items is the best way for a dealership to make a profit. Extra products and extended warranties are good examples of high margin products that ca