I recently read an article that explained how vehicle owners repair and maintenance habits change between 60,000 and 70,000 miles. The article explained that this vehicle may have been the owner’s “baby” receiving only the best care, the best t

Here are three important realities every service staff needs to embrace today: 1. Customers bring the same set of basic questions with them to the service drive that they always have. 2. Customers have a different set of expectations of what makes up

You perform oil changes to make customers…so you can sell fuel and fluid maintenance services to make money! This is a profound business strategy that, if implemented properly, will have a dramatic impact on your fixed ops bottom line in 2014. Ther

Possible GM fine could fall short of full $35M in recall, according to The Detroit News. Former National Highway Traffic Safety Administration Administrator Joan Claybrook said in a letter to the agency on Thursday that because NHTSA hasn’t finaliz

5 ways to make shareable images that drive traffic, according to Social Media Examiner. Are you sharing compelling images across social networks? Do you want more engagement and traffic from your efforts? If you’re not regularly sharing images that

29 internet tools to improve your marketing starting today, according to TNW. Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart d

Car dealers double sales with Coach Wooden type habits, according to Todd Vowell. “It’s the little details that are vital. Little things make big things happen.” Coach John Wooden March Madness is in the air. What would the results of your next

How to inspire customer loyalty by thinking small, according to Amp & Pivot. Somewhere in the Pennsylvania countryside lives a man named Floyd Pullin. And Floyd recently bought himself brand new Ford pickup truck. Is this breaking news? Nope. Not

Avoid an online crisis: Four key tips to prevent social media mistakes, according to Marketing Profs. If the phrase “social media mishap” were a listing in the dictionary, chances are you’d find these real-life companies included as