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Conference & Expo: October 14 -15, 2025
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Seize the Pent-up Demand

It’s been a long hot summer. Especially for Japanese-branded dealers with earthquake-driven inventory constraints that have stunted sales opportunity during some of the most critical months of the year. And all dealers have weathered the effects of
Aug 4, 2011

Research Survey: Young Men and Women Divided on Digital Advice When Buying Cars

Raleigh, N.C.—More than 20 percent of young adults plan to purchase a car within a year, according to an FGI research survey compiled by Capstrat, a communications firm. The national survey looked at the purchase decisions of more than 400 Millenni
Aug 4, 2011

Study: Website Appearance Is a Key Differentiator in Shopper Satisfaction with Auto Manufacturer Websites

WESTLAKE VILLAGE, Calif. — Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J.D. Power and Ass
Aug 4, 2011

Small Cars, Big Profits: Setting the Trend for Leasing

CINCINNATI — If there’s one thing automakers can count on, it’s that a subcompact car built on U.S. soil is a surefire money pit. Until now. General Motors is setting the industry on its ear with its soon-to-debut Chevrolet Sonic, w
Aug 3, 2011

Dataium: Mobile Usage At Record High In July Among Active Auto Shoppers; Apple’s iPad Leads The Way

Nashville, TN — The new data from Dataium analyzed the mobile usage trends and patterns of over 20 million auto shoppers by make, market, and mobile platform. Collected from actual shopper visits to thousands of automotive dealership, portal, and
Aug 2, 2011

Ideas from the Front Lines

Having polled dealer friends for thoughts on ‘what’s working,” I thought I’d share a few of the best ideas: “We want to buy your car!” Dealers have had great response from incorporating a “we will buy your car for cash” message in the
Aug 2, 2011

Danny Jackson, Walter Jackson Chevrolet

In late April, a massive F4 force tornado slammed through Alabama and western Georgia, costing lives and billions of dollars in damage. Most national news coverage of this storm’s wrath has focused on its impact on the citizenry, yet untold busines
Aug 2, 2011

OPENLANE to Offer Free 30-Day Buy-Back Guarantee Plus During Month of August

REDWOOD CITY, Calif. – OPENLANE, Inc., a leading online auction company in North America for automotive dealers to buy and sell wholesale vehicles, today announced a free 30-day Buy-Back Guarantee Plus on qualifying purchases to dealers on its U.S
Aug 1, 2011

Digital Marketing Independence – Can Dealers do it all Themselves?

The growth of technology and particularly the Internet has made it possible for small and medium-sized businesses (SMBs), like car dealers, to accomplish much of their marketing and advertising without outside assistance. For example, every dealer sh
Aug 1, 2011