Nashville, TN — The new data from Dataium analyzed the mobile usage trends and patterns of over 20 million auto shoppers by make, market, and mobile platform. Collected from actual shopper visits to thousands of automotive dealership, portal, and OEM websites, the report looks at actual mobile usage from January through July 2011.
Below are preliminary highlights from the study:
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Mobile Usage Among ‘In-Market’ Auto Shoppers By Month
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Mobile Usage Among ‘In-Market’ Auto Shoppers By Platform
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Mobile Usage By Automotive Make
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Apple’s iPad leads the way among mobile devices with Andriod close behind. However six months ago, Android was the leader. Further, there are clear differences in how iPad or tablet users interact with automotive websites versus mobile phone users. It should be noted that the Android statistics include both tablets and mobile phones. Therefore combining iPad and iPhone users, the Apple mobile platform has a greater than 60% share of mobile users compared to a 32.31% for the Android mobile platform.
Looking at mobile usage of auto shoppers by make, ten of the top 11 makes are luxury brands. All recording usage above the auto industry mark of 8.74%. However, several luxury brands also ranked near the bottom of all makes, for example, Cadillac, Lexus, Lincoln, and Bentley with 6.7%, 5.6%, 5.5%, and 7.9% respectively.
The report available at www.dataium.com/library outlines mobile usage of “in market” auto shoppers by make, model, mobile platform, and website type. Further, the analysis looks at mobile users lead submission activity, inventory search, keyword usage, and much more. The report breaks down mobile usage by market and day of the week, as well. Finally, the online report is updated daily and is available with a subscription and may be customized by specific parameters.
“The growth in mobile usage among auto shoppers over the past year is remarkable and speaks clearly to the American consumer’s rapid and the ongoing shift to mobile devices to shop for autos,” stated Jason Ezell, Dataium President. He added, “particularly impressive is the iPad’s dramatic rise in share among mobile users, clearly it is a significant driver in the shift to mobile, plus the difference in shopping behavior among iPad users is enlightening as well.”
About Dataium, LLC
Dataium is the automotive industry’s largest aggregator of online shopper behavior. By tracking billions of automotive shopping events across thousands of websites, Dataium is the only company providing multi-make/model data collection, analysis, and benchmarking. The company supports cutting-edge Cloud Intelligence™ technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center, VisiCogn® INSITE, and is also known for its ASI™ index. For more information, visitwww.dataium.com, email: info(at)dataium.com, or call 877-896-DATA (3282).
