Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid search spending.  Dealers overspend, under-inspect, and blindly trust their digital marketing agencies to invest

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers who are wasting a large portion of this spend.  Most of these dealers have no idea how to inspect the quality o

Many of us have heard about, or experienced robot (bot) traffic on websites.  There are many forms of bots hitting our sites.  There are search-spidering sites, inventory scrapers, as well as other bots we’re not quite sure of the intent.  Howev

By Steve White and David Metter One of the hottest topics for dealers today is attribution – and it’s been a long time coming! Technology now exists which finally allows dealers to get a true picture of how their marketing influences consumers al

What do you think of when you hear the phrase “remarketing”?  Perhaps you are more familiar with the term “retargeting”?  Remarketing, or retargeting, is essentially serving ads to visitors who have previously viewed your website.  Some ad

Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid search, social, and re-targeting to drive consumers to their own websites – and consumer behavior data suggests that people are increasingly av

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important and drive traffic that can actually create incremental business. If

The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money – hey that’s not an entirely bad thing, is it? The 2% Rule will