CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video.

The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage. Five of the best six seasonally-adjusted sales months over the

The hottest new models in the automotive space aren’t relegated to cars anymore. Cars are key, but statistical models are catching favor and acclaim. Rightfully so. The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG H

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles. Many dealers ask what would happen if I didn’t buy my name. Or better

Join us this October 16-18th in Las Vegas, Nevada for 100+ actionable seminars, networking opportunities, and innovation – in one of the most exciting locations in the world. Digital Dealer 25 will feature an agenda packed with the industry’s mos

Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website.  They might even understand that GA gives them performance data on click-throughs, visitors, leads, etc.  What many dealers don’t really

This year, the number of smartphone users worldwide is expected to reach 2.53 billion.1 Because of this, your digital marketing must be 100% mobile-friendly in order to stay competitive in today’s market.2 But as the digital landscape changes almos

PPC (Pay-Per-Click) is an extremely effective way to drive legitimate, bottom of the funnel buyers into your dealership. Here are the 5 essential components you will need to run a solid PPC Campaign. 1. Identify Keywords That Under-Perform or Perform

We’re diving deep into the car-buying journey over the next few weeks and giving you an inside look at the tools and strategies that line up with each micro-moment. You can check out our previous post here, which gives you a brief overview of the m