I have been in the Lot Services space since 2004, shooting photos and managing inventory for auto dealers. For the last several years we have been working on a video solution for that space

Mostly everyone who is reading this right now has probably heard of the saying, "If you build it they will come." This saying may be true with a fictional baseball field, but is not true with content creation

“A confused mind says no,” especially when it comes to customers who do not understand the work on a vehicle that your service advisor is recommending.  If customers don’t understand

As we move into the second quarter of the year, now is a good time for dealers to assess their marketing strategies to see if they’re maximizing their marketing efforts.

It’s no secret that when it comes to solving any problem at hand, there is strength in numbers, power in unity, success in simplicity, and impact in collaboration. Like any successful relationship

While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.

This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially. By taking these marketing tips and putting them into action,

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Broadcast Radio and TV, and Cable still make up the majority of media spend in Automotive. While digital media allows some targeting advantages, “Traditional Media” still is the overarching