According to Search Engine Watch, smearing the competition is not the best marketing plan. Microsoft’s smear campaign against Google, aka “Scroogled”, portrays a stalker Big Brother Google that just tries to spread fear that should

Marketing Daily gives a report on Near Field Communication Marketing, or NFC, which is a new trend that may give a comeback to direct mail marketing. Marketers will deliver their spiel through a chip that wirelessly interacts with the user through hi

From Search Engine Watch, best practice for building top content and improving your content strategy. This article recommends using keyword tools and Trends , as well as value-charged content and keeping your copy above-par. Developing your identi

AAIA has released their recommendations for using digital assets. The hows, whys, and exact stats on the type of digital asset that best appeals, be it images, line art, video, etc. A thorough examination of historical marketing impact and prediction

A report from Forbes critiques of common misguided errors that small businesses make when designing their websites. Simple aesthetic and smart audience targeting, as well as avoiding the jumble of unclear information that comes from only making the w

Harvard Business Review presents marketing strategies with a hard look at analytics and cloud computing. Budget-solving and ROI expanding tricks, tips and thorough research from these business pros are not to be missed: plus a concrete analysis of me

Search Engine Watch touts the virtues of video to draw attention to your business. Video marketing is on the rise as both a trend and an instant draw for customers, and offers five approaches for linking it to your social media accounts and how to te

The NY Times reports on likes and trends of the ever-rising market segment of fathers, who are starting to make up a greater portion of the purchasers. Nielsen’s team  and PR consulting firms are asked to provide insight on reaching the male c

Here, Search Engine Watch provides a comprehensive review of tactics that dealers and managers can use for improving marketing performance. Awareness, Brand Involvement, Consumer Connections, Geofencing, Informative SEO,  Foursquare, Relationship Bu