Which social network is better for fixed ops marketing, from Stratosphere Studio. At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, han

The New Ways to Be There When They’re Ready to Shop Consumers have changed the way they make decisions — as a marketer, have you kept up? To answer that, ask yourself this question: “Where does influence take place as shoppers move from und

Bring the Power of Real-Time Customer Tracking to Your Dealership Floor We’ve had GPS technology for a while now, enabling the customer to locate dealers conveniently, while being virtually anywhere (provided they have WiFi or cellular service). Bu

Facebook pages redesign: 4 things businesses will want to do, from Ragan.com. Facebook recently announced another update to Timeline for Pages. According to Facebook, the new streamlined look for Pages is meant to make it easier for people to find th

Turning Metrics Into Money: Know What Your Customer Knows Before They Come In Mobile technology has impacted every aspect of the consumer’s shopping cycle. No longer do they shop online alone, at home. It may be during a ten-minute break on their

A lesson in social espionage, from Search Engine Watch. Competitive intelligence is incredibly important for analyzing and tracking your competitors, whether it’s in SEO, PPC, or social media. What follows is an account of how I used public soc

Build customer loyalty with rewards and other tactics that motivate, according to Marketing Profs. Remember S&H Green Stamps? Our mothers and grandmothers would collect these gummed stamps from supermarkets, gas stations, and other stores, pastin

The best times to use social platforms, from Entrepreneur. Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to r

8 steps to fix your online reputation, according to Ragan.com.  Sean McGinnis recently wrote an interesting post about online reputation and how he ended up in porn. One day, he Googled himself to discover an adult movie called “The Fluffer