A lesson in social espionage, from Search Engine Watch.
Competitive intelligence is incredibly important for analyzing and tracking your competitors, whether it’s in SEO, PPC, or social media.
What follows is an account of how I used public social media data to dissect Dove’s global strategy to show you that if I can do it, anyone can.
The following exercises, using only public data, took me about 3 hours to complete. While I only scratched the surface of the analysis and insights that are possible to glean from this data, it shows how much you can learn about an industry, a company, or a competitor by carefully dissecting their social activity.
