Prioritize your collision repair marketing strategies, according to Stratosphere Studio. At Stratosphere Studio, we work with many auto body shops, so we’ve met numerous shop owners who have reached their wits’ ends when it comes to marketing. To

Make hidden persuaders work for you, from Marketing Profs. Hidden persuaders influence what products are bought and how customers rate the shopping experience. They include aromas that increase spending, music that boosts profits, colors that enhance

10 Instagram rules everyone should follow, from Ragan.com. Instagram is a visual social platform (with more than 150 million active users), where users capture, customize, and share photos and videos with their followers. Though some people think Ins

Google analytics content reports, from Search Engine Watch. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what’s working and what hasn’t hit the spot? If you haven’t

Five tips to avoid becoming like an episode of ‘The Walking Dead’, from Marketing Profs. Hey, isn’t it great we’re in the Digital Age? The Internet. Facebook. Twitter. Pinterest. Gazillions of people putting their credentials

You are what you market, according to Search Auto Parts. You might assume opening a repair shop post-Sept. 11 would have been risky; opening said shop in metropolitan Detroit during an economic downturn perhaps more so. That doesn’t mean it can’t

Tell your story and boost your shop marketing, according to Stratosphere Studio. In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been deliv

Find the right imagery for social media branding, according to Marketing Profs. Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you’ve probably watched a

The social networks that deliver the most-engaged users, according to Ragan.com. YouTube, Google+, and LinkedIn drive the most-engaged social referrals to websites, according to a recent report from Shareaholic. In its analysis, the company examined