Guide to Google Analytics demographics reports, from Search Engine Watch. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of peop

What to know before you choose a social media monitoring tool, according to Ragan. There is no shortage of social media monitoring tools. It’s easy to become overwhelmed when trying to find the best one for your business. Since each business

For millennials, information comes from everywhere, according to Media Post. Millennial consumers are expanding their influence, but targeting them in the same-old ways, with the same-old tactics may not be the best way to reach them. “The way they

Several months ago, our aging desktop PC flashed its final “blue screen of death”, and we retired it to a local school. We decided to replace it with a shiny new iMac, and for a few weeks, my wife, teens, and tweens all wanted a turn on the new t

Most every dealer in the nation has asked themselves the same question. In fact, this is one of the most controversial issues the automotive industry has faced for years. Dealers have struggled to find the answer as to the true return on third party

From Stratosphere Studio: Should I use Instagram in my fixed ops marketing? With the many social media outlets available for body shops to use in their marketing these days, it can be confusing trying to figure out which ones to participate in. Of co

Your Facebook page’s organic reach is about to plummet, according to Social Media Today.  Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means

How different generations use smartphones, from Marketing Profs. Millennial smartphone owners spend 14.5 hours a week—more than two hours a day—on average using their phones, according to a recent report from Experian Marketing Services. In fact,

Mobile site configuration 101, from Search Engine Watch. EMarketer expects 48.9 percent of mobile phone users worldwide, or 2.23 billion people, “will go online via mobile at least monthly in 2014, and over half of the mobile audience will use