Volvo Will Try to Reinvent Auto Marketing With New Strategy, from Advertising Age. SVP Marketing Alain Visser Says: Personalization Is In and Sponsorship Is Out Volvo will almost double its marketing spend over the next five years and has vowed to sh

New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy, from LinkedIn Pulse. PHILADELPHIA, Dec. 9, 2014 /PRNewswire/ — LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today launched

Setting the stage for a “huge” December, from Automotive News. Plenty of incentive money left after Nov. sales rise 5% Timely automaker Black Friday promotions and a strong economy drove U.S. auto sales higher in November. Look for more of the sa

Website Enhancements Aid Both Dealer and Customer, Says Strategist, from Wards Auto. David Winslow’s car-buying experience went pretty well, but not perfectly. He spotted some flaws. For example, he detected a disconnect between his online research

Black Friday deals could siphon some auto sales from December, from Automotive News. Analysts predict SAAR will rise to 16.8 million The Jacky Jones Lincoln dealership had a message for Black Friday shoppers: After picking up that big-screen TV, stop

Top 5 Ways to Increase Your Fixed Ops, from DealerSocket. When “fixed” means unchanging, it’s time to unfix the fixed. Unfix your Fixed Ops business; then, increase your Fixed Ops business! Fixed Operations can be the backbone of your business.

Today, dealers are more confused than ever before about their digital strategy. Their digital footprint looks fine from afar, but up close it’s fragmented and the dots are not connected. They employ multiple vendors to provide programs and services

Imagine the music from the movie ‘Jaws’. That ominous threat is exactly how most salespeople feel about PRICE when it comes up in the sale. I sure wish I could talk all of you out of being so afraid of price because as important as it is, it’s

4 Trusty Facebook Ads Strategies to Grow Your Page and Your Sales, from Kruse Control Inc.. By now, you’ve probably heard about Facebook ads. What you may not have heard about is how valuable they’ve become. Facebook has continuously improved the