7 bad marketing habits to break in 2015, from Citi 97.3FM. I don’t know about you, but it feels like 2014 flew by. It seems like it was yesterday that I was at the pool with my kids and then BAM school started and then BAM Thanksgiving and Christma

If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five years ago, you’d likely notice a troubling trend. I’ve conducted this exercise with dealers recently as part of conversations about mar

In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall budget. This means tens of millions of additional dollars dedicated to national digital programs of all kinds. Honda is not alone. Most br

Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles, from Mobile Marketing Watch. According to a forthcoming digital marketing report from a leading global research firm, marketers in the automotive industry

Shaping consumer decisions by connecting digital and direct marketing, from The Guardian. To offer customers the best possible experience, brands must embrace new purchasing habits The way people buy things has changed. People are increasingly buying

The Dealer Guide to Email Marketing in a Mobile World, from Cobalt. According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet. In other w

2015 Road for Digital Marketing Success, from Customer Think. Each year around this time I discuss a few things that I have seen in the automotive digital marketing arena over the past year and what I feel dealers needs to focus on in the coming year

The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources, and dollars should be allocated to these consumers.

Marketing always begins with the humble goal of getting the buying public to simply recognize that you exist. “Create brand awareness” therefore serves as the first fundamental step in every solid marketing plan. Once general awareness is