Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles, from Mobile Marketing Watch.
According to a forthcoming digital marketing report from a leading global research firm, marketers in the automotive industry must understand one thing as 2015 looms on the horizon: safety sells.
Although the new report isn’t set for publication until February, MMW received a sneak peek. And the results show that auto makers that tout the safety of the vehicles in their digital marketing could see an enormous spike in sales in the coming years.
And few auto makers are in a better position to do that (with new or older model vehicles) than Ford.