Aiming High: Key Findings in Latest U.S. CSI Report, from Automotive Training Concepts. Maximum CSI scores critically determine the overall success of your dealership!  Manufacturers’ desire to keep customers happy directly affects everything else

Why Dealers can No Longer Afford Mediocre Marketing Practices, from Driving Sales. As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I can say with a ce

Inventory Fueled PPC, from Driving Sales. When it comes to our digital marketing, most of us have some form of PPC (Pay-Per-Click) active.  There are multiple strategies to approaching AdWords, Bing and the like with regards to driving the most qual

Stop Shouting: A Closer Look At Marketing Automation Vs. Email Blasts, from 9 Clouds Automotive Marketing. WHEN IT COMES TO MARKETING, YOU DON’T HAVE TIME TO TALK TO EVERYONE ONE-ON-ONE, AND THEY DON’T HAVE TIME TO DEAL WITH YOU. Since the beginn

The 5 People You Need In Your Digital Marketing Dream Team, from Small Business Trends. When you first get started in business, you and maybe one or two other people wear all the hats. Not only are you the owner of your business, you’re its accoun

The Internet’s Evolution to Authenticity: SEO vs Content Marketing, from Social Media Today. The word on the “industry” street is that authentic people, and authentic writing, have finally come into vogue. According to Ad Age Magazine, compan

4 Insightful Tips to Market your Products Uniquely, from LiveAdmins. Coming up with a marketing strategy that is cost efficient and result oriented may seem like a complicated task, however if you are well aware of the psychology of your target audie

Social Selling: You Can’t Turn a No into a Yes Without a Maybe In Between, from Kruse Control Inc. The path to the sale has many twists and turns. It’s not always easy to determine where and when you can provide the most value to your target cust

Edmunds Accelerates Engagement With SMS Marketing, from Retail Touch Points. Although mobile-optimized sites and apps can help brands successfully engage with smartphone users, Short Message Service (SMS), or text message marketing can help organizat