Stop Shouting: A Closer Look At Marketing Automation Vs. Email Blasts, from 9 Clouds Automotive Marketing.
WHEN IT COMES TO MARKETING, YOU DON’T HAVE TIME TO TALK TO EVERYONE ONE-ON-ONE, AND THEY DON’T HAVE TIME TO DEAL WITH YOU.
Since the beginning of email marketing, companies have been blasting away offers to their databases, and yielding increasingly mediocre results. No matter how amazing the offer in the email is, it won’t get the attention it deserves if you blast it to your whole database. A great message deserves the attention of its audience, and vice versa.
Automatic doesn’t mean impersonal. Whether its an oil change reminder, a trade equity message or a simple check-in from a sales consultant – the robotic pieces of your communication don’t have to be one-size-fits-all. Marketing automation requires more than a set-it-and-forget-it attitude. While it is robotic, your automated messages should delight your contacts with content they actually want to see.
