Posts
CarStory® Wins Dealer Marketing Magazine’s 2015 Technology Leadership Award
CarStory Market Reports named highest rated in Mobile Solutions category Austin, TX – April 13, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winn
Apr 15, 2015
Welcome to the Experience Economy: Expand Your Brand at a Lower Cost of Marketing
In the current economy, Customer Experience wins. Only 1.5% of all consumers are in the market for a new vehicle purchase at any time. What does that mean for dealers? Now more than ever it is critical to understand the digital journey of your consum
Apr 15, 2015
A Look At How Car Brands Are Effectively Using Social Media
A Look At How Car Brands Are Effectively Using Social Media, from Forbes. While everyone knows social media is a valuable medium for customer engagement and lead generation, most industries still don’t know how to effectively use networking sites l
Apr 15, 2015
How to Boost VinSolutions with Marketing Automation
How to Boost VinSolutions with Marketing Automation, from 9 Clouds Automotive Marketing. OPPORTUNITIES ARE FLOWING BY LIKE A RIVER. If your dealership uses a VinSolutions CRM, you have an incredibly valuable opportunity to use marketing automation
Apr 15, 2015
Six sales & marketing problems you can fix
Six sales & marketing problems you can fix, from Bdaily. Discover how to bring the sales and marketing strategy of your business together and ensure the departments are working in sync and on-message. To boost lead generation and grow customer b
Apr 15, 2015
The Power of Visual Content 80’s Edition
We know the importance of visual content marketing, it’s what we do; but do you? Studies done over the course of 2014 have shown that marketers that utilize visual content are seeing significant increases in their blog traffic, engagement levels on
Apr 14, 2015
Driving Measurable Consideration in the Models/Geography that Matter
Dealerships today spend a vast amount of marketing dollars across multiple vendors and platforms. Understanding how to measure success across the marketing mix has never been more of a challenge, with each vendor measuring and reporting results diffe
Apr 14, 2015
CRISP: The Easiest Phone Training You’ll Ever Use
Phone training. Two of the dirtiest words in the auto industry. In fact, I bet your latest phone training manual (from 2002) probably sits on your shelf with two inches of dust, and has pretty much been forgotten about. It’s common sense that we al
Apr 9, 2015
Dealership Blame Game
Nobody stole the cookies from the cookie jar but we all know that when we played that little game as kids the purpose was passing the blame to others. Eventually we ran out of people to pass the blame to and the game was over. In spite of the many tr
Apr 9, 2015