We know the importance of visual content marketing, it’s what we do; but do you? Studies done over the course of 2014 have shown that marketers that utilize visual content are seeing significant increases in their blog traffic, engagement levels on social media, inbound customer acquisition and visitor-to-lead conversion rates. Here at Avalaunch we are all about visual content, for that reason, we have created a presentation to show you, not tell you, why visual content marketing is essential for every business. All brought to you 80’s style because who doesn’t love the 80’s?
If you are still asking the question, “why visual content marketing”? Well, because it works. There is a method to the madness; it’s called science. It is estimated that 90% of information submitted to our brain is visual. Images are processed 60,000 times faster than text and 40% of people respond to visual information over plain text. Videos on landing pages increase page conversions rates by 80% and the list goes on. We are visual people. Visual content is the bait that sucks your audience in. If you can get in front of your message and engage your audience, what better use of your marketing dollars would there be? We can’t think of any.
Our presentation outlines the best practices for going visual on all social platforms, including up to date stats on platform performance and user behavior. We did the homework so you don’t have to. Social presence is an essential part of a company’s web presence.
We will close our presentation with tips on how to create an effective, efficient and relevant content marketing plan. We aren’t going to include our tips here; it is called a “teaser” for a reason. We will, however, expose all of our dirty little secrets at the upcoming 18th Digital Dealer Conference & Exposition from April 21-23 in Tampa, FL!