It’s not surprising that digital media, as a percentage of total media consumption, officially surpassed TV in 2013. You can’t go anywhere without being surrounded by folks staring at a screen or tuned into their ear buds. We now travel unfettere

Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive dealers need to have a complete understanding of what to expect from their digital marketing efforts to increase their return on investmen

Stop the presses! The cow just jumped over the moon. Pigs are flying. Hell froze over. Who kidnapped me and replaced me with an OEM shill? The answer isn’t that I’ve gone insane. It’s that I looked deeper into the subject and realized it can be

It’s just not apples-to-apples any more.  While you might sell the same shiny new F-150 as the joint down the street, yours comes with a different maintenance plan, financing options, chrome package, floor mats, or other more trivial add-ons. Whil

Interest in automotive SEO content is likely at an all-time high thanks to increasing digital marketing budgets and the need to rank for high-value keywords that create a constant stream of leads. Unfortunately, all of the wonderful benefits of SE

Today’s consumers are more connected, empowered and informed than ever before, and with their easy access to information, and the power that comes with it, they naturally demand higher value and satisfaction from the products and services they buy.

Today’s consumers are always on the go and constantly connected with their digital devices.  A recent Forbes article predicts that by year end 2015, almost half of all Google searches will come from mobile form factors. (Olson, 2015) As Millennial

It’s happened to everyone. I can guarantee it’s happened to you within the last 24 hours. What happened? You were exposed to some type of advertisement—and when it was over, the message of who ran the ad was gone. Maybe you remember the offer.

What is content marketing? Basically, content marketing is a strategic way to deal with publishing valuable and consistent content or information to acquire and retain a wide audience and possibly get positive customer feedback. This can be done in m