Today’s consumers are more connected, empowered and informed than ever before, and with their easy access to information, and the power that comes with it, they naturally demand higher value and satisfaction from the products and services they buy.

Auto dealers are not immune from these demands. In fact, they’re under more pressure than most businesses to compete in every value category including price, quality and customer service. And, they have to communicate their value to the world through the channels their increasingly sophisticated buyers are using.

Number One is the Digital Realm, the Online World.

Ninety percent (90%) of automotive shoppers begin their search on the Internet. Seventy Percent (70%) of U.S. adults have one or more email addresses that they check regularly throughout the day. Sixty Percent (60%) of emails are opened on mobile devices.

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