When a vehicle’s make and model is entered into YouTube’s search engine, very few dealerships are returned in the search results. Instead, the majority of the top search results are claimed by YouTube creators that offer innovative test drive and

Few industries have had their sales model so changed by the Internet and COVID-19 as the auto industry. Not that long ago, dealerships and auto marketers had a clear first action to turn prospects into car owners: get them into the showroom. The key

Recently I was watching the NCAA Tournament selection when the announcers began talking about how different team members helped get their teams to the tournament.

One of the major reasons to implement a video marketing strategy is to make more sales. But to make more sales, you need more leads, right? Video is one of the most engaging and effective methods for generating more website traffic, leads, appointmen