Emerging Trends & Opportunities
Explore the latest tech updates, innovative approaches, emerging trends, and best practices. Sessions in this track may cover topics in artificial intelligence, Metaverse, VR, EVs, data/analytics, SEO/SEM, social media, video, and more.
Sessions in this track include:
Experience, Culture, & Retention
Learn how to improve your processes, build and lead a loyal team of top performers, and successfully integrate technologies to drive efficiency, profitability, and new and repeat business in sales and service. This track may cover subject areas such as talent management, culture, retention, reputation & loyalty, and more.
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Omnichannel
Enhance your marketing and advertising across multiple channels to engage more customers, drive more traffic, and ultimately increase business at a greater ROI. Sessions will cover strategies and processes to optimize at each touchpoint and move customers further down the funnel. Focus areas include video marketing, advertising metrics and reporting, local SEO, PPC, omnichannel strategy, audience targeting and engagement, social media, and more.
Sessions in this track include:
Retailing & Merchandising
Generate more business in new and used vehicle sales and service by attending sessions in this Retailing and Merchandising track. Sessions will share effective strategies, process optimizations, and best practices for merchandising inventory, perfecting communication, developing and building a top-performing sales team, and providing the best possible overall experience in your sales or service process.
Sessions in this track include:
