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Dealer Ops & Leadership | Marketing & Advertising | Sales & Variable Ops | Trending Industry News
March 22, 2023

Digital Dealer Tampa All-New Conference Tracks

Posts:
Dealer Ops & Leadership | Marketing & Advertising | Sales & Variable Ops | Trending Industry News
March 22, 2023

Digital Dealer Tampa All-New Conference Tracks

Join us at Digital Dealer Tampa for networking, actionable sessions, and innovative solutions. The Tampa conference program will include new session formats and conference tracks that are designed to give you a game plan on how to react to the latest trends in the marketplace!
 
Following is a quick look at our new conference tracks.
 

Emerging Trends & Opportunities

Explore the latest tech updates, innovative approaches, emerging trends, and best practices. Sessions in this track may cover topics in artificial intelligence, Metaverse, VR, EVs, data/analytics, SEO/SEM, social media, video, and more.

Sessions in this track include:

    • Hot Topics & Cold Hard Facts: Addressing the 5 Hottest Issues in Automotive Today
    • Auto Marketing on TikTok: Driving in the Fun Lane
    • …and more on the show schedule!

Experience, Culture, & Retention

Learn how to improve your processes, build and lead a loyal team of top performers, and successfully integrate technologies to drive efficiency, profitability, and new and repeat business in sales and service. This track may cover subject areas such as talent management, culture, retention, reputation & loyalty, and more.

Sessions in this track include:

    • Service Retention 2.0: A Winning Strategy to Proactively Get Back Old Customers
    • Where the Rubber Hits the Road – The Road of Inclusion
    • …and more on the show schedule!

Omnichannel

Enhance your marketing and advertising across multiple channels to engage more customers, drive more traffic, and ultimately increase business at a greater ROI. Sessions will cover strategies and processes to optimize at each touchpoint and move customers further down the funnel. Focus areas include video marketing, advertising metrics and reporting, local SEO, PPC, omnichannel strategy, audience targeting and engagement, social media, and more.

Sessions in this track include:

    • The Marketing Director Masterclass
    • How do you know if it’s working? Amazon, Google, Facebook and More: What Metrics to Use, and How to Create a Solid Media Mix for Your Store 
    • …and more on the show schedule!

Retailing & Merchandising

Generate more business in new and used vehicle sales and service by attending sessions in this Retailing and Merchandising track. Sessions will share effective strategies, process optimizations, and best practices for merchandising inventory, perfecting communication, developing and building a top-performing sales team, and providing the best possible overall experience in your sales or service process.

Sessions in this track include:

    • The TOP GUN Guide to Internet Lead Response in ANY Economy
    • Proven Tactics and Tips from a Top Sales Performer Who Built Her Brand to Sell 74 Cars a Month
    • …and more on the show schedule!
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