This article first was published on RFIDJoiurnal.com Technology company RealTime Feedback has released an NFC-based system that aims to provide digital access to the kind of information drivers have traditionally stashed in their glove box. The solut

As new-vehicle shoppers continue to rise, they perceive Honda’s as the best buy across numerous segments. At least that is the consensus from Kelley Blue Book’s 2024 Consumer Choice Awards. These awards—formerly known as the Brand Image Awards�

As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer is shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Aaron Baldwin, automotiveMasterm

Auto dealers tend to have the same problem when it comes to social media: lack of time and resources to create a variety of video content. Short form videos, in particular, have become increasingly popular on social media platforms. Consumer consumpt

Besides tuning in for the game and the halftime entertainment, the thing most discussed after the Super Bowl are the ads. The first truly ground-breaking commercial was the Apple’s ad in 1984 directed by Ridley Scott that premiered during third qua

As the name suggests, visual marketing emphasizes using visual elements and nonverbal cues over text, like images, videos, logos, and even physical appearance, to promote a brand’s identity, values, and what it offers. Regarding dealerships, wh

The average transaction price for a new vehicle in January is $48,759, a more than $10,000 spike from just five years ago, according to Cox Automotive. Surprisingly, luxury vehicle prices have dropped 7.4% compared with a year ago, an anomaly driven

Did you know that the average working professional receives 120 emails every day? No-one has time to read that many emails; so do you know what happens to most of your dealership’s emails that get sent out? They get deleted without ever being

Auto dealers have two common strategies for obtaining inventory photos: in-house staff or outsourcing to professional photographers and lot service providers. Regardless of who takes the photos, ensuring consistent, high-quality images can be challen