Besides tuning in for the game and the halftime entertainment, the thing most discussed after the Super Bowl are the ads. The first truly ground-breaking commercial was the Apple’s ad in 1984 directed by Ridley Scott that premiered during third qua

As the name suggests, visual marketing emphasizes using visual elements and nonverbal cues over text, like images, videos, logos, and even physical appearance, to promote a brand’s identity, values, and what it offers. Regarding dealerships, wh

The average transaction price for a new vehicle in January is $48,759, a more than $10,000 spike from just five years ago, according to Cox Automotive. Surprisingly, luxury vehicle prices have dropped 7.4% compared with a year ago, an anomaly driven

Did you know that the average working professional receives 120 emails every day? No-one has time to read that many emails; so do you know what happens to most of your dealership’s emails that get sent out? They get deleted without ever being

Auto dealers have two common strategies for obtaining inventory photos: in-house staff or outsourcing to professional photographers and lot service providers. Regardless of who takes the photos, ensuring consistent, high-quality images can be challen

Event Marketing is a strategy used by car dealerships to promote their vehicles, services, and overall brand through organized events. These events can range from new car inventory, exclusive test drives, and service workshops to participation in lar

Google Analytics 4 (GA4) is here, and Universal Analytics (UA) is a thing of the past. So, what is the big difference between GA4 and UA, and what does it mean for dealerships and their automotive call monitoring solutions? Universal Analytics (UA) o

In today’s digital age, videos have become an indispensable tool for salespeople to connect with prospects and enhance their sales efforts. From personalized introductions to engaging demonstrations, leveraging the right types of videos can sig

In the dynamic landscape of the automotive industry, where competition is fierce and consumer expectations are ever-evolving, the power of effective communication cannot be underestimated. As the digital era continues to reshape the way businesses en