As the name suggests, visual marketing emphasizes using visual elements and nonverbal cues over text, like images, videos, logos, and even physical appearance, to promote a brand’s identity, values, and what it offers.
Regarding dealerships, while many may associate this concept primarily with the physical aspects – such as appealing showroom design and other factors, what’s often overlooked is the crucial role of visual marketing strategies in the online realm.
This article gives dealerships five tips based on visual marketing strategies to boost their brand recognition and sales.
1. High-Quality Vehicle Imagery
First impressions matter, especially in the automotive industry. When potential buyers visit a dealership’s website, they want to see clear, consistent, and high-resolution images of the vehicles.
Investing in professional photography to capture each vehicle’s details, angles, and features can significantly impact decision-making. 360-degree car photography apps are also useful to enhance the visual experience further. These innovative tools enable customers to explore vehicles virtually, allowing them to rotate and inspect every angle of the cars from the comfort of their screens.
2. Leverage the Power of Video Marketing
Statistics reveal that a whopping 74 percent of online content is video-based. Video content proves to be the most engaging form of visual marketing for your car dealership’s promotional efforts. Consider creating quality-production video content that includes interior and exterior shots and technical info that car buyers look for.
These types of videos captivate your audience and provide invaluable insights into your vehicles and dealership experience without stepping into your car dealership. It nurtures potential car buyers, fosters trust, and drives them to take action.
3. User-Generated Content (UGC)
In the context of car dealerships and visual marketing, UGC involves customers sharing their experiences, photos, videos, and opinions related to the dealership and the vehicles they’ve purchased. For example, dealerships can run contests and challenge strategies, including inviting customers to submit their best photos or videos of their vehicles.
This strengthens the dealership’s online community and provides authentic testimonials and valuable visual material, increasing the likelihood of achievement for potential buyers.
Infographics can significantly benefit a dealership in an online landscape. They serve as practical tools to simplify complex information and engage the audience.
Research shows that on social media platforms, infographics are liked and shared three times more than plain text content, which means they have a higher potential to reach a broader audience and generate more engagement.
Infographics can be used to illustrate various aspects of the dealership’s offerings, such as vehicle features, financing options, and customer reviews, making them a valuable asset for online marketing strategies.
5. Visual Testimonials
In today’s digital landscape, satisfied customers’ voices are a powerful tool for boosting trust and driving sales. One effective strategy is to record customer testimonials, where happy buyers share their experiences with the dealership and vehicles. These authentic testimonials offer a personal touch that resonates with potential buyers and increases the likelihood of achievement for other potential car buyers still in doubt about the reliability of a car dealership’s services.
Harnessing the power of visual marketing in the online landscape is crucial for car dealerships looking to drive more leads and boost their brand recognition and sales.
Dealerships can create a compelling online presence that resonates with potential buyers by focusing on high-quality imagery, engaging video content, user-generated content, infographics, and visual testimonials. These visual marketing strategies enhance customer engagement and build trust and credibility, ultimately contributing to the dealership’s success in the competitive automotive market.