A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its 2018 Deloitte Global Automotive Consumer Study, brand and

By Ray Bhatia, CEO, Demand Local According to one recent study, cord-cutting – that is, giving up cable television and similar services – has increased by a massive 48% in the last eight years alone. But that doesn’t mean that people are watchi

Consumers have more tools at their fingertips than ever before in researching future purchases, this truth has transformed the automotive marketplace. Take the amount of online information available about vehicles and dealerships, add the emotional w

In a not-too-distant past, dealerships had one showroom. It was their staging area where they strategically placed vehicles to awaken browsers’ senses. Sales professionals hovered, barely breathing, while trying to respect personal boundaries. They

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a lit

Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic Management Journal found that philanthropy was associated with increased sales growth. A 2018 report by Nielsen Global said 55% of

By Mike Machado, Co-Founder and Chief Revenue Officer, Demand Local, Inc. The use of Connected TV (CTV) has grown substantially in the past nine years. CTV devices like Apple TV and Roku are putting viewers in control of what they watch and how they

By Jane Kuhuk, PR Manager, Competera Customers are more informed than ever and now expect more from the retailers they purchase from. To help meet their needs, many retailers are turning to Artificial Intelligence (AI). In the text to follow, we’ll