The automotive industry is at a turning point. Long-dominant carmakers in Europe and America now face tough competition from Chinese manufacturers, who are leading the way in electric vehicles (EVs). To stay competitive, many are turning to advanced

Dealerships today face an ever-increasing challenge to maximize their marketing efforts and drive sales. While the industry has long focused on lead generation as a primary metric for success, savvy dealers are beginning to recognize that not all lea

Used car prices are lower than they’ve been in years. Back in 2020, limited inventory supply couldn’t meet customer demand—and as a result, dealerships could charge higher prices and boost profit margins. But the tide has turned. Now, despite l

After four tough years, the automotive market is finally finding a better balance between demand and supply. At first, the COVID-19 pandemic had dealerships pulling back on marketing, unsure of what the future would hold. Then came the supply chain h

Consumers are calling the shots when it comes to buying cars, and they’re choosing options that put control and the freedom to explore, compare, and finance vehicles in their hands. Remote car buying gives them exactly that freedom— all from the

In today’s digital-first world, video content has transformed how consumers research, evaluate and purchase vehicles. Auto dealers and automotive brands who embrace video marketing can effectively engage potential buyers and convert leads into sale

One of the best ways to engage active car shoppers is through test drive videos that replicate the in-person experience. Providing virtual test drives allows dealerships to meet the needs of two types of shoppers: those who want a comprehensive look

The consumer car-buying journey has evolved, and dealerships need to evolve with it. Today, 69 percent of shoppers say they want to conduct more of the vehicle-buying process from home, particularly price negotiations and trade-in estimates. This pre

Automotive dealerships and real estate agencies face unique challenges but share common goals in adapting to changing market conditions and customer preferences. Both sectors manage significant life purchases—homes and vehicles—which require cons