Consumers are calling the shots when it comes to buying cars, and they’re choosing options that put control and the freedom to explore, compare, and finance vehicles in their hands. Remote car buying gives them exactly that freedom— all from the

In today’s digital-first world, video content has transformed how consumers research, evaluate and purchase vehicles. Auto dealers and automotive brands who embrace video marketing can effectively engage potential buyers and convert leads into sale

One of the best ways to engage active car shoppers is through test drive videos that replicate the in-person experience. Providing virtual test drives allows dealerships to meet the needs of two types of shoppers: those who want a comprehensive look

The consumer car-buying journey has evolved, and dealerships need to evolve with it. Today, 69 percent of shoppers say they want to conduct more of the vehicle-buying process from home, particularly price negotiations and trade-in estimates. This pre

Automotive dealerships and real estate agencies face unique challenges but share common goals in adapting to changing market conditions and customer preferences. Both sectors manage significant life purchases—homes and vehicles—which require cons

According to recent studies, approximately 76 percent of car buyers conducted most of their research online before ever setting foot in a dealership. Dealerships need to focus on digital marketing tactics that not only attract potential buyers but al

The car buying landscape is continually evolving, driven by changing consumer behaviors and technological advancements. Understanding these shifts allows dealerships to improve their ability to meet and anticipate customer preferences, enhancing thei

EMG’s Brett Hall Will Discuss Streaming Advertising at #DDCE2024 In May of this year, we held our second annual Streaming Automotive Summit with industry leaders discussing the rapidly evolving landscape of automotive streaming. Below are some key

Digital marketing has transformed auto retailing. As online advertising evolves, many dealers struggle to keep up with the changes. Car shoppers are much less loyal than before, more time-sensitive than before and are accustomed to nearly instant gra