Video marketing is one of the most effective tools for dealerships to engage customers, build trust, and showcase inventory. According to Google, over the past two years, YouTube has seen a significant increase in the watch time of “test drive&

Competition has always been a significant challenge for dealerships, requiring more than just an impressive inventory to stay ahead. With more people expecting convenience, transparency, and value, dealerships must rethink their strategies and move b

As the saying goes, timing is everything. Those expecting U.S. electric vehicle adoption rates to accelerate as quickly as Europe’s underestimated this universal truth. To be fair, the 8.9 percent EV share of overall auto industry sales during Q3 2

Not all vehicle inventory videos are created equal. Some dealerships knock it out of the park with videos that are both entertaining and informative. Often this has to do with the energy of the salesperson and their creative approach to giving a sale

If you’re planning to lounge on the sofa and binge your favorite show Friday night, what are you using to watch it? Chances are, not cable. While cable is still a viable option for watching TV (for now), streaming platforms are taking over the indu

As we come to the end of 2024, DigitalDealer.com asked for the experts who contributed their knowledge to take both a look back at this year and what is ahead in 2025. This entry is from Alex Melen of SmartSites Remember the good old days? No, not wh

As we come to the end of 2024, DigitalDealer.com asked for the experts who contributed their knowledge to take both a look back at this year and what is ahead in 2025. This entry is from Ben Bartosch of J.D. Power. Certified pre-owned (CPO) vehicles

As we come to the end of 2024, DigitalDealer.com asked for the experts who contributed their knowledge to take both a look back at this year and what is ahead in 2025. This entry is from Sean Toussi of Glo3D.com As we approach 2025, artificial intell

As we approach almost two years since the release of ChatGPT, the focus has shifted from knowing what it is, to learning what it could do, do integrating it into your every day tasks. At a recent speech at DigitalMarCon, I asked how many know about C