Posts
Posts
Marketing & Advertising
3 Streaming Trends in Automotive: Considerations for 2025
If you’re planning to lounge on the sofa and binge your favorite show Friday night, what are you using to watch it? Chances are, not cable. While cable is still a viable option for watching TV (for now), streaming platforms are taking over the indu
Jan 6, 2025
Posts
Marketing & Advertising
The dirty secret of VLA Ads | 2024 Digital Dealer Year in Review
As we come to the end of 2024, DigitalDealer.com asked for the experts who contributed their knowledge to take both a look back at this year and what is ahead in 2025. This entry is from Alex Melen of SmartSites Remember the good old days? No, not wh
Dec 30, 2024
Posts
Marketing & Advertising
Progress Made with Certified Pre-Owned EVs, More to Come in New Year | 2024 Digital Dealer Year in Review
As we come to the end of 2024, DigitalDealer.com asked for the experts who contributed their knowledge to take both a look back at this year and what is ahead in 2025. This entry is from Ben Bartosch of J.D. Power. Certified pre-owned (CPO) vehicles
Dec 27, 2024
Posts
Marketing & Advertising
What to Expect in the AI Revolution Happening in Car Dealerships | 2024 Digital Dealer Year in Review
As we come to the end of 2024, DigitalDealer.com asked for the experts who contributed their knowledge to take both a look back at this year and what is ahead in 2025. This entry is from Sean Toussi of Glo3D.com As we approach 2025, artificial intell
Dec 26, 2024
Posts
Marketing & Advertising
10 Ways Your Dealership Marketing Efficiency with ChatGPT & Generative AI
As we approach almost two years since the release of ChatGPT, the focus has shifted from knowing what it is, to learning what it could do, do integrating it into your every day tasks. At a recent speech at DigitalMarCon, I asked how many know about C
Dec 19, 2024
Posts
Marketing & Advertising
How AI is Transforming the Automotive Industry
The automotive industry is at a turning point. Long-dominant carmakers in Europe and America now face tough competition from Chinese manufacturers, who are leading the way in electric vehicles (EVs). To stay competitive, many are turning to advanced
Dec 16, 2024
Posts
Marketing & Advertising
Are You Chasing Leads? Or Are You Pursuing Active Buyers?
Dealerships today face an ever-increasing challenge to maximize their marketing efforts and drive sales. While the industry has long focused on lead generation as a primary metric for success, savvy dealers are beginning to recognize that not all lea
Nov 20, 2024
Posts
Marketing & Advertising
A Shift in Focus: Leaning on Used Car Departments and Fixed Ops in Automotive
Used car prices are lower than they’ve been in years. Back in 2020, limited inventory supply couldn’t meet customer demand—and as a result, dealerships could charge higher prices and boost profit margins. But the tide has turned. Now, despite l
Nov 19, 2024
Posts
Marketing & Advertising
A Dealer’s Guide to Connected TV and Streaming
After four tough years, the automotive market is finally finding a better balance between demand and supply. At first, the COVID-19 pandemic had dealerships pulling back on marketing, unsure of what the future would hold. Then came the supply chain h
Nov 14, 2024