The Most Important Inbound Marketing Trends for 2014 2014 Is turning out to be the year when “content is king!” This should be a welcome trend to many dealers, as the past years have brought many voices with confusing messages as to the best way

Creating a Solid e-Commerce Plan for Growth Peter Drucker once said, “Action without planning is the cause of all failure!” In the fast-paced and ever changing world of automotive e-commerce, more true words could not be spoken. Another way to su

What Do Web Logs, Sensors, “Wearables” and “Connected Cars” Mean to the Future of Auto Marketing? What would you want to know that you don’t know now about each customer that comes to your website, clicks on an off-site banner ad, or steps

Don’t be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a beloved children’s book, brought to life through cutti

From Marketing Profs: Little Data vs. Big Data. You are not feeling well, so you visit your friendly family doctor. He puts you in a new electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body.

From Business to Community: What’s better, email or social media? Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each

Seven traits of an effective marketing leader, according to Marketing Profs. Whether you work for a small business or a Fortune 500 enterprise, marketing is a critical part of the business. How you organize your marketing team and your work says a lo

The best leaders model the behavior they want, according to Forbes. What the best leaders understand is that employees spend an inordinate amount of time watching what the boss does. And what I have come to learn is that a boss’ behavior is just as

How to Get More VDPs From Your Site and Eliminate Third-Party Site Costs What’s the best way to tell if your website is pulling its weight? One very useful analytic that everyone seems to be talking about to gauge a site’s usefulness is VDPs, or