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Conference & Expo: October 14 -15, 2025
DealerPoint: April 9-11, 2025

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The Case for Two Factor Authentication

Data breaches seem to be all over the news as of late. The big social media and website companies are bursting at the seams with peoples’ data which in their lack of care is being snatched up and extorted by cybercriminals (the bad guys). However,
Apr 29, 2019

Are You A Good Leader?

All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effor
Apr 29, 2019

Witt’s Wise Words: How Dealerships Can Keep Credibility

 In this episode of Witt’s Wise Words, Bill Wittenmyer shares how dealerships can avoid losing credibility with customers.
Apr 29, 2019

Digital Dealer 26 Recap

DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or advertising of some sort. Out of the 148 vendors who supported the event, 85 self-identified as compani
Apr 26, 2019

Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I visited with one of the top collegiate quarterback coaches in the nation. “There’s a saying in f
Apr 25, 2019

When it Comes to Sales & Service, Don’t Be A Zombie!

We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate! If you put yourself in your customer’s shoes and Consider where they are coming from, what are their pai
Apr 24, 2019

What are the Odds?

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct. In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave m
Apr 19, 2019

Digital Dealer 26 Recap

Another sun has set on the latest Digital Dealer Conference and, from my perspective, it was a success. There were some new ideas introduced into the agenda and some atypical appearances that infused this Digital Dealer not only with a fresh flavor b
Apr 18, 2019