Dealership data management systems collect and maintain mountains of data about your operation, your customers and your market. There is no doubt about the value of the information contained in those systems in enabling you to make the best possible

On the surface, one might think that website chat systems are very straightforward, that they’re all pretty much the same. They’re not the same and with one of the three most important components, the differences can be huge. When analyzi

On average, dealership’s are spending between $300 and $522 per vehicle to get calls, leads and showroom visits. It’s proven that a more effective process with those calls, Internet leads and unsold showroom follow ups will increase your bottom l

Digital marketing is exploding in the automotive industry. The average marketing budget for auto dealers now spends over 50% on digital marketing. As Media Post reports, the automotive industry is the second-largest advertising category (behind g

It’s not the wand that makes the magic happen, but the magician who wields it. All of the tools, solutions, and leads in the world may be necessary to stay competitive, but it is the people you employ that make you profitable. If a dealership is on

It’s very easy for those of us who have been on both the retail and vendor side of the automotive industry to focus all of our efforts on generating leads and driving sales. It’s natural. We all want to sell more cars and leads are often

It’s your first day as an Internet Manager. Congratulations! You are now in a position of leadership for your dealership’s digital presence, an opportunity that is exciting and challenging. It is also a critical position for your dealership’s s

BDCs, CRMs, Elite Customer Service, Brand Expertise–these are all things you must know and master to be competitive in a dealership. But this information does not generally come naturally and training is a must in the automotive space. Training