Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful

By Steve White and David Metter One of the hottest topics for dealers today is attribution – and it’s been a long time coming! Technology now exists which finally allows dealers to get a true picture of how their marketing influences consumers al

Perhaps more than any other role in the dealership, the new car manager’s responsibilities are evolving rapidly. It used to be that new car managers would merchandise cars on the lot, order new inventory and negotiate dealer-trades. Now they mu

Recently, I experienced what felt like walking out of a time machine: I returned to the US after five years living abroad. Getting back into American life was mostly intuitive, but one thing really struck me: online service and commerce has moved int

How does your community perceive you and your dealership? What about your internet viewers? While you may have a solid representation within your community, have you considered how you need to present your brand in the digital world? Branding is an o

Bill Wittenmyer shares the importance of leveraging digital word-of-mouth at your dealership in this week’s installment of Witt’s Wise Words.

Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. H

We caught up with Scott at the Digital Dealer Conference & Expo and sat down with him for ten minutes to capture his views on the state of our industry from the perspective of a company who generates 11 million leads per year. DN: What is the dif

​ A common mistake dealerships make is that they forget the internet customer is in their virtual showroom. You wouldn’t leave a customer with questions in your showroom for hours… Would you???