Posts
How to Combat Loyalty Program Fatigue
The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards
Apr 22, 2016
Car Dealer Overtime Case: From Service Desk to High Court
WASHINGTON (April 18, 2016) — A shorthanded U.S. Supreme Court this week will take up the case of five auto dealership service advisers who sought overtime pay for their 55-hour workweeks. It is a dispute that could have big implications for car de
Apr 21, 2016
‘If You Can Smell Them, You Can Sell Them’
This is one of my favorite sayings when I am helping our team get on the right page about selling tires. Hands down the best way to sell tires is to LOOK like you are in the tire business. To do this you need to put more effort into your staging stra
Apr 21, 2016
3 Ways Credit Union Partnerships Boost Customer Loyalty
While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through local credit union (CU) relationships. A powerful third-party endorsement—a recommendation from some
Apr 21, 2016
In the Driver’s Seat
The old sports adage that says rules were made to be broken certainly applies to the auto finance industry. In 2015’s end-of-year quarter, it raced past several key records. Among the most noteworthy records to fall were outstanding auto loan balan
Apr 21, 2016
Franchised Dealers Sold Nearly 19 Million Used Cars in 2015
TYSONS, Va. - There were nearly 19 million used-car sales by the franchised dealership body last year and the average store pulled in $71,265 of annual net profit from the used-car department.
Apr 21, 2016
Why CPO Prices Are Higher — and Worth It
ATLANTA – Currently, used-car certification programs are now available through most, if not all, major car manufacturers and are joined by numerous warranty companies touting their own versions of vehicle certification. The certified pre-owne
Apr 21, 2016
Why Dealer Marketing Campaigns Remain Highly Inefficient
LAWRENCEVILLE, Ga. – It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your current dealer marketing strategy and throw all your eggs into a new basket, such as direct marketing, social or mobile
Apr 21, 2016