In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy, you’ll be missing out on a lot of potential traffic, and your

Over the past few years, it’s no secret that Google has made dramatic changes to their algorithm in an attempt to provide the highest quality search results for their users. In turn, small businesses have

Brands are eagerly trying to build trust and loyalty with consumers in the U.S. through social media, but it appears many may be missing the mark

It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your current dealer marketing strategy and throw all your eggs into a new basket, such as

Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty of times on the importance of CTA buttons.

Even before the National Highway Traffic Safety Administration expanded the Takata airbag inflator recall earlier this month, several of the large publicly traded dealer groups were encountering the

We all know the “neighborhood tire guys”. The local, independent service garages with an undeniable likeability. Usually family owned, extremely friendly, and free of corporate politics.

On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand. It’s more than a slogan or the logo that comes with any business. Watch now to see what

Service and parts represent $4.8 million in revenue for the average dealership. For every $1 of service revenue, the dealership adds an estimated $1 of profit to its bottom line