• DD-Square-Logo_resized
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Contact Us
    • Get Updates
  • RESOURCES
    • Webinars
    • Downloads
  • NEWS
    • Auto Retail News
    • Digital Editions
    • Press Releases
    • Submit Editorial
    • Subscribe
  • .
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • RESOURCES
    • Webinars
    • Downloads
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Get Updates
  • NEWS
    • AUTO RETAIL NEWS
    • PRESS RELEASES
    • DIGITAL EDITIIONS
    • SUBMIT EDITORIAL
    • SUBSCRIBE

Las Vegas: Oct 17-19, 2023

REGISTER NOW EXHIBIT / INQUIRE
Q

NEWS:

Marketing Strategies | Search Engine Optimization | Trending Industry News
May 17, 2016

4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site

Posts:
Marketing Strategies | Search Engine Optimization | Trending Industry News
May 17, 2016

4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site

Having video on your dealership site is one thing, but using it properly is what increases your visibility with Google

In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy, you’ll be missing out on a lot of potential traffic, and your website’s search engine rankings may suffer.

An effective video marketing strategy requires a comprehensive, four-step approach:

  1. Produce videos
  2. Distribute videos
  3. Ad automated and behavior based marketing layers
  4. Optimize online videos with video SEO

Video SEO, or VSEO, is the practice of optimizing videos for search engine traffic and rankings. It’s important to include VSEO into your strategy because that’s what drives car shoppers to your website.

Here are the four primary benefits of VSEO for auto dealers.

1. Improved search engine rankings

A number of factors influence how your dealership gets ranked on search engine results pages (SERPs), and videos are increasingly influential. One Forrester study found that pages with videos are 53 times more likely to rank on page one of a SERP than pages without videos, although this type of result is only possible if the videos are leveraged correctly.

The good news for dealers is that Google loves informational videos. According to Wordtracker, “80% of the video content served up in SERPs are informational videos.” Vehicle inventory videos, vehicle test-drive videos, dealership and staff profile videos, and service department how-to videos all fit into this category.

Additionally, Google’s search engine algorithm takes into consideration user behavior, which means comments, sharing, mentions, and links from social media. Videos are one of the best tools for increasing social media engagement and sharing behavior. Social behavior is increasingly used to rank and verify website rankings.

2. Higher click-through rates

An aimClear study showed that search results with video have a 41% higher click-through rate (CTR) than plain text results. And, according to Hubspot, 59% of people agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.

Click below to read the full article:
Dealer Marketing Magazine

Marketing Strategies•Search Engine Optimization•Trending Industry News

SHARE

Share on Email
Share on Linkedin
Share on Facebook
Share on Pinterest
Share on Twitter
← Previous Article Next Article →
Posts Industry Press Releases

Mopar and Petra Automotive Products Partner to Launch New Maintenance Products to Dealers Across North America

Petra Automotive Products, the fastest growing premium automotive products manufacturer in the world, is proud to announce 11 of their best-in-class products will be launched under the Mopar® brand for Chrysler, Dodge, Jeep®, Ram and FIAT® dealers
Posts Industry Press Releases

Dealer Alchemist: An Inc. 5000 Honoree for the Second Consecutive Year

Announcement from Dealer Alchemist Dealer Alchemist, a digital advertising agency specializing in the automotive industry, is proud to announce its recognition as an Inc. 5000 Honoree for the second year in a row. With an impressive ranking of No. 10
Posts Industry Press Releases

Mopar and Petra Automotive Products Partner to Launch New Maintenance Products to Dealers Across North America

Petra Automotive Products, the fastest growing premium automotive products manufacturer in the world, is proud to announce 11 of their best-in-class products will be launched under the Mopar® brand for Chrysler, Dodge, Jeep®, Ram and FIAT® dealers
Posts Industry Press Releases

Fleming Ford Joins NCM Associates to Launch Advanced Leadership Development and Executive Coaching Programs

Announcement from NCM Associates NCM Associates is thrilled to announce that Fleming Ford will be joining the organization as the Director of Talent Solutions. In this role, Fleming will take the lead in designing and implementing leadership developm
Posts Industry Press Releases

Ben Chodor Assumes Role of CEO at CallRevu, a Serent Portfolio Company

Announcement from CallRevu Experienced Tech Leader to Steer CallRevu’s Growth and Innovation CallRevu, a premier automotive communication solutions provider and a portfolio company of Serent Capital, is pleased to announce the appointment of Ben Ch
Posts Marketing & AdvertisingTrending Industry News

5 Videos Every Auto Salesperson Needs to Make

In today’s digital age, videos have become an indispensable tool for salespeople to connect with prospects and enhance their sales efforts. From personalized introductions to engaging demonstrations, leveraging the right types of videos can sig
Posts Marketing & AdvertisingTrending Industry News

From Bland to Brand: Leveraging Video Content to Catalyze Customer Connections and Drive Profit Center Growth

In the dynamic landscape of the automotive industry, where competition is fierce and consumer expectations are ever-evolving, the power of effective communication cannot be underestimated. As the digital era continues to reshape the way businesses en
Posts Dealer Ops & LeadershipTrending Industry News

What’s Needed to Truly Establish a Digital Presence for Used Auto Dealers, Lenders and OEMs

The auto industry has been laser-focused on digitizing the retail shopping experience for several years, especially since the pandemic in 2020. However, the right digital retail strategy for today’s used dealer goes beyond up leveling a dealer’s

NEWSLETTER

SUBSCRIBE

DEALER MAGAZINE

Dealer Magazine March/April 2023 Issue Featuring an Interview with NADA 2023 Chairman
MAGAZINE
Digital Dealer Logo White
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
© 2023 Emerald X, LLC. All Rights Reserved.
ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS   DO NOT SELL MY PERSONAL INFORMATION   TERMS OF USE   PRIVACY POLICY