Posts
Wheel’s Auto to Announce CPO Merchandising Best Practices at Used Car Week
At the Used Car Week conference next month in Las Vegas, Wheel’s Automotive Dealer Supplies, Inc. will announce its line of CPO-specific visual marketing ideas for automobile dealers.
Sep 26, 2016
Hard Facts: What’s the Deal With Google RankBrain? [VIDEO]
Since 2015, Google has been using something called Rankbrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Sep 23, 2016
Kat Züber Has Been Named Manager | Campaign Performance of ZMOT Auto
The Cardinale-Group of Companies is pleased to announce that Ms. Kat Züber has been named Manager | Campaign Performance of ZMOT Auto,
Sep 23, 2016
60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads
Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is difficult,
Sep 23, 2016
Autodisrupter Episode 10 – One Price, Haggle or Both?? [EXCLUSIVE VIDEO]
On this episode, I am talking about the One Price vs Haggle Price and can you have the best of both worlds.
Sep 23, 2016
Use Attention and Intention to Increase Sales to Women
Most everyone understands that creating new habits is difficult. Time, attention and review are necessary parts of developing successful strategies. This applies to increasing sales to women for your dealership.
Sep 22, 2016
5 Ways Omnichannel Is Destroying the Auto “Retail Store”
In the United States, the ultimate retail store was the car dealership. It was, in fac,t the only place you could go buy a new car a few years ago.
Sep 22, 2016
Phone-Ups that Show-Up
Every time I ask a group, whether it be dealers or salespeople, what the goal of a sales call is they tell me it’s to “set an appointment.” No, it’s not! Let me explain with two scenarios.
Sep 22, 2016
US Government Outlines Policy on Self-Driving Cars
It's not out of the realm of possibility for fully self-driving cars to hit public roads in the next few years, what with Google, Tesla, Uber and other big-name companies working on the technology
Sep 22, 2016