• DD-Square-Logo_resized
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Contact Us
    • Get Updates
  • RESOURCES
    • Webinars
    • Downloads
  • NEWS
    • Auto Retail News
    • Digital Editions
    • Press Releases
    • Submit Editorial
    • Subscribe
  • .
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • RESOURCES
    • Webinars
    • Downloads
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Get Updates
  • NEWS
    • AUTO RETAIL NEWS
    • PRESS RELEASES
    • DIGITAL EDITIIONS
    • SUBMIT EDITORIAL
    • SUBSCRIBE

Las Vegas: Oct 17-19, 2023

REGISTER NOW EXHIBIT / INQUIRE
Q

NEWS:

Marketing Strategies | Social Media | Trending Industry News
September 23, 2016

60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads

Posts:
Marketing Strategies | Social Media | Trending Industry News
September 23, 2016

60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads

Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is difficult, no matter who you are. When it comes to online ads, this generation doesn’t think twice about skipping them altogether.  In fact, a full 60% of millennials block ads, and thanks to ad-blocking technology, it’s as easy as adding a browser extension and clicking a button.  But why the aversion to ads?  And what, if anything, are businesses doing to change the way consumers feel about viewing ads?

When it comes to online ads, consumers either click away from them if they’re not interested; or, when the rare, relevant ad pops up, they click on it.  A majority of millennials are taking things a step further by actively blocking ads as they browse, with one exception: social media ads.  When it comes to social, millennials find these ads more helpful and relevant to their needs than ads they find anywhere else.

Why Social Ads?
Social media is the go-to destination for sharing, interacting, and—now, more than ever—gaining insights about brand preferences.  People share more personal information via social media than anywhere else online, and this means there’s a LOT of relevant data out there for savvy businesses to pick up on…if they’re paying attention.  And that’s how the most meaningful, relevant ads are ending up on social.  Smart businesses are realizing they, too, can turn to these platforms to interact and learn about their consumers, and in turn, target them with ads they don’t want to ignore.

In short, social ads stand out to millennials for a couple of reasons.  They offer:

  • Improved targeting. Ads that are personalized have more appeal to millennial shoppers.
  • Increased relevance. Ads are more relevant because businesses have more access to personal information and preferences via social media.

Paid ads on other sites, however, don’t necessarily have specific consumer insights backing them up, sending them straight to the “blockable” category for young, busy consumers.

Millennials block search ads for a few really good reasons:

  • The ads simply aren’t for them. Generalized ads aren’t relevant and just take up space on their screens.  Millennials don’t want to be interrupted by things that aren’t pertinent to their needs.
  • Ads can slow things down. When unexpected ads pop up and hinder speed or ease of browsing, users get frustrated and can even end up resenting the brand or product being represented.
  • They dislike annoying formats. While most ads are formatted to be appealing, those that pop up with video or sound, block a user’s view of the original screen, or generally make it difficult to focus are the ads that intrude on the user experience.  Fast-paced millennials simply don’t want or have time for this content.

To avoid ad-blocking and to ensure your dealership hits its mark, especially with younger consumers, keep the following in mind:

  • Target through social. Just about everyone is connected via social, so be sure to leverage these platforms to help you better target consumers.  Learn what they like, what they avoid, as well as what appeals to them when it comes to content.  Then create ads that lean into the insights you’ve gathered.
  • Optimize for mobile and social sites. Be sure your ads can be viewed seamlessly across all platforms. After all, millennials have the highest mobile usage of any age group in the U.S., with 97% saying they consume content via mobile and approximately 20% saying they are mobile-only consumers.  Your ads must work where millennials are spending their time.
  • Be sure ads are relevant. Millennials pay attention when they see things that resonate to their wants and needs—and this is where you have an opportunity to put all the great insights you’ve gathered to work.  Deliver targeted and creative content that aligns with consumer interests, and you won’t be ignored.

Millennials are choosy when it comes to how they spend their time, and they have high standards for the brands they trust.  They enjoy the internet for the interesting and unexpected places they can discover, but they are frustrated by ads that are placed in their paths by companies that don’t get to know them.  By taking the time to create relevant, interesting content, you’ll be upping your chances for success with this generation—and you’ll be much less likely to get blocked!

Marketing Strategies•Social Media•Trending Industry News

SHARE

Share on Email
Share on Linkedin
Share on Facebook
Share on Pinterest
Share on Twitter
← Previous Article Next Article →
Posts Industry Press Releases

One View Integrates with Autosoft to Enhance Document Digitization for Auto Dealerships

One View becomes certified partner of Autosoft’s Partner Program – providing seamless integration between both systems One View, an auto industry-specific data solution specialist, announced the integration of its document management system with
Posts Marketing & AdvertisingTrending Industry News

How Does Google Analytics 4 Impact Call Monitoring?

Google Analytics 4 (GA4) is here, and Universal Analytics (UA) is a thing of the past. So, what is the big difference between GA4 and UA, and what does it mean for dealerships and their automotive call monitoring solutions? Universal Analytics (UA) o
Posts Industry Press Releases

One View Integrates with Autosoft to Enhance Document Digitization for Auto Dealerships

One View becomes certified partner of Autosoft’s Partner Program – providing seamless integration between both systems One View, an auto industry-specific data solution specialist, announced the integration of its document management system with
Posts Dealer Ops & LeadershipTrending Industry News

Three Key Areas to Focus on for Fixed Ops Success

A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the m
Posts Dealer Ops & LeadershipTrending Industry News

Astroturfing: What it is and Why Your Dealership Should Avoid it

Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in support of…something…that is in reality initiated and controlled by a concealed group…or corpora
Posts Uncategorized

Cracking the Code: Driving Team Action Post 1-on-1s

Ever left a meeting whether it’s with your team or a 1-on-1, on cloud nine, believing your team was all set to conquer the world, only to find their enthusiasm fizzling out days later? The challenge lies in converting intentions into actions amidst
Posts Sales & Variable OpsTrending Industry News

How End-Of-Year-Sales May Impact Auto Finance Digital Transformation Strategies

Following a challenging sales environment in 2022, a noticeable recovery in the automotive sector has stabilized in 2023. This year, even as supply chain problems subsided, new challenges emerged, such as the persistent risk of a potential recession,
Posts Industry Press Releases

Mopar and Petra Automotive Products Partner to Launch New Maintenance Products to Dealers Across North America

Petra Automotive Products, the fastest growing premium automotive products manufacturer in the world, is proud to announce 11 of their best-in-class products will be launched under the Mopar® brand for Chrysler, Dodge, Jeep®, Ram and FIAT® dealers

NEWSLETTER

SUBSCRIBE

DEALER MAGAZINE

Dealer Magazine March/April 2023 Issue Featuring an Interview with NADA 2023 Chairman
MAGAZINE
Digital Dealer Logo White
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
© 2023 Emerald X, LLC. All Rights Reserved.
ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS   DO NOT SELL MY PERSONAL INFORMATION   TERMS OF USE   PRIVACY POLICY