MONTEREY PENINSULA, CA — the Cardinale-Group of Companies is pleased to announce that Ms. Kat Züber has been named Manager | Campaign Performance of ZMOT Auto, effective immediately. In this role, Ms. Zuber will provide retail campaign performance management to ZMOT dealer clients within the United States, Canada and Mexico.
With more than 8 years of automotive retail sales, marketing and operations experience, Kat is sure to enhance the active performance, integration and velocity of ZMOT Auto retail dealer client campaigns.
“We are very pleased that Kat has chosen to join our ZMOT Auto team – we appreciate her tenacity, decisiveness and bold vision of continuous improvement within the automotive retail industry”, said Amy Lloyd, Director | Performance Operations, ZMOT Auto. “We know Kat as an innovative performance-driven leader and are confident she will lend outstanding guidance and support to ZMOT Auto’s integrated retail solutions.”
As a high-performing retail automotive sales and marketing professional in the United States, Kat’s commitment to excellence and precision have earned her increased responsibilities for many years.
“Having been blessed with a rewarding sales, marketing and direct-action performance career; my focus has been to increase sales volume and velocity as well as maximize the ROI within each sales department of a dealership.
Throughout the past many years, I have been privileged and blessed to serve and support the Cardinale-Group’s transformative growth within their Automotive Operations as well as ZMOT Auto and have been nothing short of impressed by the culture of excellence and the performance management offered to exclusive ZMOT Auto customers. Joining the Cardinale-Group of Companies / ZMOT Auto team; I am empowered to serve and support a Dealer-To-Dealer commitment, true to the CardinaleWay Brand Promise: We Develop Outstanding Relationships Where Everybody Wins.”
About Cardinale-Group of companies
The Cardinale-Group of companies consist of: the Cardinale Automotive Group (http://www.CardinaleWay.com), with 19 retail automotive locations throughout California, Arizona and Nevada; ZMOT Automotive Digital Velocity (http://www.ZMOT.auto ), integrated and weaponized digital retail performance solutions for automotive dealers within the United States, Canada and Mexico; and Cardinale AG Vehicle Supply – North America (http://www.CardinaleAG.com ), providing vehicle supply, acquisition, transportation and risk management services to automotive manufacturers for use in sales training ride & drive events, consumer marketing campaigns, engineering and product development initiatives.
About ZMOT Auto
ZMOT Auto (a member of the Cardinale-Group of companies) was created by dealers for dealers and is recognized as the only digital-partner managed by active dealers. ZMOT is best known for providing tailor-designed digital sales solutions, 1:1 sales attribution and regional exclusivity for automotive dealerships within the United Stated, Canada and Mexico. ZMOT targets and delivers a buyer direct to the client-dealership through an integrated digital strategy focused on a ‘zero moment’ buyer action. To learn more about a ‘zero moment’ retail solution, visit www.ZMOT.auto.