It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers

While I was at NADA this year, I ran into a dealer who told me that he had recently discovered something very upsetting. An ex-salesperson who went to work for the competition had been

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!

Is your business tangible? We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making

Sitting in the service department waiting room staring at the clock waiting for your vehicle to be repaired isn’t the most fun thing in the universe. It’s not quite like going to the dentist

I have been in the Lot Services space since 2004, shooting photos and managing inventory for auto dealers. For the last several years we have been working on a video solution for that space

Mostly everyone who is reading this right now has probably heard of the saying, "If you build it they will come." This saying may be true with a fictional baseball field, but is not true with content creation

“A confused mind says no,” especially when it comes to customers who do not understand the work on a vehicle that your service advisor is recommending.  If customers don’t understand

As we move into the second quarter of the year, now is a good time for dealers to assess their marketing strategies to see if they’re maximizing their marketing efforts.