According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not being driven at the time and the report states that the man remov

(Part 1 of a 4-piece blog series on vehicle merchandising)  Every dealership’s biggest asset is inventory. Without vehicles, your dealership would simply be an empty parking lot with nothing to sell. That being the case, one would think dealership

Tune in next Week for the Wonderful World of Local SEO — Part 1 Local Search expert Greg Gifford, who speaks internationally at both automotive and SEO conferences, will dive deep into Local SEO in this in-depth, two-hour session. He’ll sha

Cycles are a common part of our lives: every year brings a cycle of four seasons, every day brings a cycle of waking hours and sleep, and even our daily routines often take on a kind of cyclical appearance. The marketing, advertising, and media indus

ELEAD1ONE Partner Bill Wittenmyer shares insightful advice about the difference between average, good and great in this Freebie Friday quick tip for Automotive Dealers.

I always applaud dealers that make an effort to learn and better themselves professionally while also striving for personal growth. For this reason I find that 20-groups, conferences and educational opportunities are invaluable. However, one key thin

Flick Fusion COO Tim James continues explaining Google’s 5 Auto Shopping Moments that Every Brand Must Own in the fifth and final installment of this series.

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket h

Is your dealership divided between departments? ELEAD1ONE partner Bill Wittenmyer explains why it is and why it shouldn’t be.