Tune in next Week for the Wonderful World of Local SEO — Part 1

Local Search expert Greg Gifford, who speaks internationally at both automotive and SEO conferences, will dive deep into Local SEO in this in-depth, two-hour session. He’ll share the latest tips and developments affecting Local SEO, based on the recently released Local Search Ranking Factor study, as well as independent research on automotive search results. You’ll learn which elements of your digital footprint have the most influence on their visibility, and how to optimize those elements. If you want more visibility in your local area, this presentation will provide a detailed game plan to help you do exactly that.

Tracks:

• SEO/SEM

Learning Objectives

• Learn how local search has changed recently, and how that necessitates a change in digital marketing strategy.
• Learn exactly how to optimize your website (which signals off of your website) to achieve greater relevance and visibility in local searches in Google.
• Learn how to spot shady SEO tactics that will do more harm than good.