1. Use Data That Tells a Complete Story The only way to know exactly where you stand in your market is to have a clear view of what you’re losing. The problem the automotive industry has faced for years now, is that both CRM and DMS data is one-sid

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In

Index Has Risen or Remained Unchanged in Three of Last Four Months Showing Resilience in the Market LAWRENCEVILLE, GA (August 1, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and resid

The Habits of Highly Successful Dealers A tug-of-war exists in the car-buying process. Today’s car buyer seeks to maintain control of the process, using information and technology to help them with each decision. On the same token, dealers also wan

20 Things I’d Do Immediately If I Bought Your Dealership Through the years, Jim Ziegler has a reputation for growing dealerships to the ‘Big Numbers.’ In this presentation, Ziegler itemizes more than 20 things he would change if he took ove

$99B Opportunity in Fixed Ops 64% of dealers identify customer retention as their primary business concern, and 94% of dealer personnel believe the service experience is more important than the service itself. Yet franchised dealers provide less than

Tune in next Week for the Wonderful World of Local SEO — Part 2 Local Search expert Greg Gifford, who speaks internationally at both automotive and SEO conferences, will dive deep into Local SEO in this in-depth, two-hour session. He’ll sha

Bill Wittenmyer explains why dealers should change their language when dealing with service customers from appointments to check-in times in this week’s Witt’s Wise Words.

Creating an Attribution Infrastructure I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data weighted and reported by an unbiased third party. In this blog, I wanted to take this conversation to the n